We recognize that systems change is required urgently to address the climate and biodiversity crises. But how do you change systems across scales when bad faith actors are working against you? In this 1h interactive cross-pollination session offered by the SCORAI and FUTURE EARTH communications group, we explored the concept of Positive Social Tipping Points and how our understanding of sustainable communications, contested campaigning and message development can help trigger and maintain deep and lasting changes to social systems. We kicked-off this session on the social tipping points with a lightbulb presentation by Prof. Iain Black (University of Strathclyde/Scotland) and continued to gather our collective understanding and experience to feed this into an ongoing body of work contributing the Global tipping points research and reports. Let’s turn knowledge into power!
