“Sustainability Inspired Product and Service Design”, Mason School of Business, The College of William and Mary, since 2012

  • Lecturer: Michael G. Luchs
  • Program: undergraduate, elective course
  • Duration: one semester
  • Focus: understand sustainability in relation to product/service design and innovation; develop experience with methods of “design thinking” in a studio setting; explore the reasons behind this growing interest in sustainability, what sustainability means to consumers, and the opportunities it presents to companies that want to “do well while doing good”.
  • Award: a US national teaching award, Page Prize for Sustainability Issues in Business Curricula (2012)