In his presentation ‘Cultural Change to Sustainable Consumption: A dynamic systems perspective’, John Sterman, the Jay Forrester Professor of Management at the MIT Sloan School of Management, spoke about the cultural shift toward sustainable consumption form the perspective of dynamic systems. Professor Sterman uses dynamic models to better understand our unsustainable economic system, to help reflect on the leverage points to foster the social and cultural changes needed to address overconsumption and build a more sustainable world, and to show how to create a more sustainable world, recognizing that, while technological innovation is necessary, there is no technical solution to the problem of unsustainability.


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