George Ritzer: SCORAI Colloquium on Consumption and Social Change
May 6, 2015: George Ritzer, Distinguished Professor of Sociology at the University of Maryland, author of The McDonaldization of Society, spoke on his theory of prosumption and “prosumer capitalism”. He argues that while prosumption implies democratization and empowerment, the new world of prosumption (including “smart” prosuming machines) has, to a large degree, been captured and … Read more