Gamification Group, Tampere University, Finland
Dr. Georgina “Ginnie” Guillen-Hanson is a postdoctoral researcher at the Gamification Group of Tampere University in Finland. She earned her Ph.D. in gamifying sustainable consumption from Tampere University, an MSc in Strategic Leadership towards Sustainability from Sweden, a Master’s in Marketing and Business Direction from Spain, and a Bachelor’s in Political Science and Economics from Mexico.
With over 20 years of experience in sustainability across the public, private, and non-profit sectors in more than 40 countries, Dr. Guillen-Hanson focuses her research on gamification as a tool to facilitate sustainability transitions, particularly in engaging consumers with the circular economy and sustainable human-computer interaction.