Daniel Fischer

Wageningen University

Daniel Fischer is an Associate Professor for Consumer Communication and Sustainability at the Strategic Communication Group (COM) at Wageningen University and Research. Between 2018 and 2021 he served on the Executive Board of SCORAI. Daniel’s research explores how more sustainable ways of living and consuming can be facilitated through communication and learning.

He uses inter- and transdisciplinary approaches to understand how consumption patterns evolve and change over time and in different cultural settings, and what role communication processes play in this.

Daniel’s strong interest is in intervention research. In recent research projects with my SuCo2 research group, he studied how innovative practices like mindfulness, storytelling, or citizen science can disrupt consumption routines and increase reflexivity in individuals.

His work in Sustainable Consumption Communication aims, in an educational tradition, to empower people to re-shape their relationships with the consumer societies into which they have been born, encultured and socialized in the industrialized world.