Workshop on the Business Opportunities in Advancing Sustainable Lifestyles in Greater Boston

The IPCC report on climate change clarifies the urgency of rapid decarbonization of the economy.  Recent research demonstrates that changes in lifestyles will be needed in addition to a transition to clean energy. According to the EPA, 42% of our Green House Gas (GHG) emissions are associated with the energy used to produce, process, transport, and dispose of the products we use. This is a challenge but also an opportunity for companies to recognize the market opportunities in launching new business models and supporting employees in pursuing more sustainable lifestyles, which are associated with greater engagement and wellbeing.

On May 16, 2019, the Center for Sustainable Enterprise and Regional Competitiveness (SERC), in collaboration with The Sustainable Consumption Research and Action Initiative (SCORAI) organized a workshop with four main goals:

Raise awareness among variety of stakeholders about the role of consumption in addressing climate change;

Bring together a variety of organizations and people already working in specific areas (e.g., housing, mobility, food, consumer goods, and leisure);

Support and promote innovative business models and practices aiming to reduce consumption while improving wellbeing; and

Identify high impact areas, actions and indicators for Greater Boston area.

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