Research on consumption: Ethical and Societal Responsibility Perspective, University of Granada (since 2007)

• Program:  Master in Marketing and Consumer Behaviour
• Lecturer: Francisco Javier Montoro Rios, Juan Miguel Rey Pino
• Class size: 15 students
• Duration:  The course is over four weeks, 4 hours per week; the same course is offered both on- and off-line; 4 ECTS; elective
• Focus: the six lessons include;
  • 1. Globalization and marketing;
  • 2. Macromarketing. Concept and critical paradigm;
  • 3. Social Marketing;
  • 4. Critical Marketing;
  • 5. Consumption and the environment;
  • 6. Public health and Industry.
• Student evaluation: written exam: 50%; seminar assignment: 30%; participation and attendance: 10%.
• Course evaluation: good evaluations.